Neo Normal - Fall/Winter 24 (Livetrend)

Adaptive Solutions. The world is facing its end of abundance. As a consequence, some consumers find new paths with frugality and clever invention. Aiming for good growth, those consumers try to tackle the  poly-crisis, while sustaining our future existence. The improver is a consumer who is driving adaptive solutions.

He is characterized by more objective decision-making skills, able to consider a long-term impact. By carefully observing and analyzing the state of the world, he or she assesses available resources and future  needs. As a result, new solutions emerge from frugal inventiveness. The progressive spirit of the improver appreciates the benefits of science to help eliminate frictions and heal the ills of our time.

Macrotrend: Neo Normal

Neo Normal. This trend will ebrace a frugal and reductionistic mindset to address the world’s lack of abundance.In a pursuit for a wardrobe of redefined essentials, this trend will be taking a reto-futuristic direction. Connecting past and future promises timeless uniforms, inspires fluid and unisex tailoring where comfort rhymes with elegance.
The trend’s formal notion is aiming to match tomorrow’s needs: durability, versatility and easy wear. However, a bolder taste for power-dressing is evolving and underlining the straightforward character of the trend with its uncompromising attitude towards form and function.

Related Micro Trends

Design Story: Street Smart

Elevated Leisure. As consumers are trying to escape the hustle culture, they are redefining the balance of work and leisure – creating a new bleisure lifestyle. This dynamic shift is merging different areas of life and sees quick changes from work mode to free time. this new culture is demanding for an adapted wardrobe. Here, the fusion of casual and businesswear is answering to those dual needs. Sweaters are combined with blazers, leather jackets with black-tie shirts and windbreakers are paired with pencil skirts to generate an exciting new look.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks.

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