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NIKE
Manager, gc - Strategic Account
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
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Lead, Project Manager, IT, Asia Pacific
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JO MALONE LONDON
Education Director, jo Malone London, Asia Pacific
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Senior Merchandising Manager
Permanent · 香港
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Permanent · 香港
VF
Area Manager
Permanent · 香港
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Permanent · 香港
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Manager, Global Supply Planning
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Supply Chain Operations Manager, Dickies Asia
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Merchandise Manager
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ESTÉE LAUDER
Regional Education Director, Estee Lauder, Asia Pacific
Permanent · Hong Kong
VF
Senior Manager, Regional Projects
Permanent · 香港
LEVI'S
Gsp Purchasing Operations Analyst
Permanent · Wan Chai
ESTÉE LAUDER COMPANIES
Contract HR Services Representative, Asia Pacific (6-Months Contract)
Permanent · Hong Kong
NIKE
sr Marketplace Planning Manager
Permanent · Hong Kong
COS COLLECTION OF STYLE
Cos Part Time Sales Advisor
Internship · HONG KONG
ESTÉE LAUDER COMPANIES
Senior Lead, Supply Chain Application Support, Asia Pacific
Permanent · Hong Kong
EXCUSE MY FRENCH
Sales Executive
Permanent · HONG KONG
ESTÉE LAUDER COMPANIES
Senior Director, Data & Applications, IT, Asia Pacific
Permanent · Hong Kong
Published
Jul 23, 2020
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Trendzoom : Design Menswear Spring/Summer 2021

Published
Jul 23, 2020

Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product. This design report focuses on all areas of menswear and offers original ideas to inspire creativity and confidence in the future.

The SS21 issue covers a wide range of men’s apparel including jersey/knitwear, tailoring, casualwear and unstructured separates. It also offers analysis on the key fabric choices, colours, patterns and prints. Design flats are fully downloadable and easy to adapt. The three themes: SOURCE, RESET & VOICE offer different approaches to the season ahead.



SOURCE – Reconnecting to nature through naturally sourced fabrics in easy unstructured shapes. Designs use unique dye effects or explore the beauty of plants and flowers through print. Source is the contrast that exists between ‘soft’ nature-inspired design and ‘hard’ utility styles, which explore the practical and durable aspects of workwear and uniforms.



RESET – Reset emerges from the comfort and safety of a home environment. Easy shapes in soft fabrics and tactile structures reflect this relaxed mood. Designs also explore lean minimal looks in fresh proportions with clever technical details. As consumers demand more from their clothing, form and function become key factors.



VOICE – Voice reconnects to the past through a close study of vintage styles, retro styling and handcrafted finishing. The research converts into contemporary styles with a familiar vibe, using traditional textiles and heritage patterns. Printed messages use an authentic voice that connects with artists and communities through collaborations.



The TRENDZOOM DESIGN menswear SS21 is a 35-page report published: July, 2020.



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