Wellbeing introduces balance and calm. Design becomes intelligent and resourceful. Cultural significance, texture, utility and quality of materials are combined within a crafted contemporary aesthetic.
Three themes, a distillation of key directions, are presented for the Spring-Summer 2010 season. This trend report features enough information to inspire (and get the gist) of incoming sensibilities for the women's and menswear markets.
Intelligence brings a forward living ethos to the modern lifestyle. Intuitive forward thinking control systems, intelligent fabrics and digital design. Synthetics become the new generation of fabrics, bioplastics and nano fabrics with biometric features.
Spring/Summer 2010 presents an exciting range of color for the young contemporary women's market: Amped Up, Au Naturel, Free Style, Touch of Blush, Tropical Twist, a, Pastel Perfect. Six color themes with inspiration boards and brief write ups.
Young Men's Contemporary Spring/Summer 2010 brings in a range of trends from Ultra Cool to 60's Revival. On display: a color trend board with palettes and a synopsis of incoming tendencies for the Young Men's contemporary market.
A cocktail party in the garden of a piquant penniless English lady. Amidst multicoloured lamps and odd crocker, guests happily converse about funny trivial things. A little fantasy world is created where carefreeness is conveyed through the cheerful childish colours and fresh sea shades of the range.