The makeup artist and YouTube star announced on Instagram that he is releasing his own line of cosmetics this fall, part of a recent trend where social media personalities leverage their following to create a product.
The low-priced British cosmetics line will be available at Ulta starting June 8. The brand calls itself “selfie-ready” and recently made its American debut with the launch of a U.S. website in January.
Ulta Beauty reported on Thursday solid first quarter results including a 39.4 percent increase in net income, as the beauty specialist defied the struggling retail market. It plans to open 100 more stores.
Amazon topped the list of Engagement Labs' TotalSocial ranking for its online brand sharing performance and offline reputation. Nike, Nordstrom, Victoria's Secret, Adidas and Under Armour also topped the list.
North American cosmetics specialist e.l.f. Beauty is to launch in UK stores in a deal with major local chain Superdrug. The news followed its latest profits report but was accompanied by a fall in its share price.