The Italian brand has handed over the reins of Red Tag to the Moscow-born designer. The Red Tag x GR-Uniforma collaboration will be presented on May 9 to coincide with the start of the Venice Biennale.
With an audience full of rappers and influencers, Virgil Abloh's first show for Louis Vuitton turned heads in Paris – it also confirmed a new strategy for the label, with two designers targeting quite different markets.
Following on from Shayne Oliver, Glenn Martens will design the Diesel Red Tag collection set to be unveiled at the next men's Fashion Week in Milan. Diesel Black Gold, however, will not have a show this season.
ANDAM has revealed the name of the winners’ mentor for this year’s emerging designer prize: Pierre-Yves Roussel, a member of LVMH's executive committee, who will oversee the competition this year for the second time.