Floodgates for the Sports Direct brand are about to open with the retailer heading for a “huge push” into Europe. The brand aims to open flagship stores in “all” capital cities in Europe as part of a five-year plan.
It’s being billed as a £10 million ‘trailblazer’. Sports Direct is reopening its flagship store on London’s Oxford Street following a major refurbishment with a “modern, innovative, and sleek new look".
Sports Direct has launched a £6 million summer football ad campaign ahead of this month's European Championships. Entitled ‘Just A Game?!’, the ad takes fans on a light-hearted journey through the meaning of football.
Is the UK's Frasers Group about to make a bid for Hugo Boss? Some investors in the latter seem to think so as its shares jumped on Friday on speculation that shareholder Frasers has ambitions to take control.
The financial cost of Covid could jump for many non-essential retailers, given a second High Court ruling over rent arrears. Retail group Frasers has been ordered to pay rents accrued since the start of the pandemic.