Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
The Italian luxury label recorded sales of €459.2 million in the first 9 months of the year, driven by exports at a sustained pace that is expected to continue for the rest of the year, yielding a growth of about 9%.
For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.