At a time when luxury giants are targeting global consumers and having to navigate local sensibilities, the impact of their understandable caution on their marketing campaigns is causing some ad concepts to backfire.
Burberry has unveiled its Lunar New Year campaign with imagery that respects Chinese culture and features local influencers at the same time as analysts fret about a potential luxury downturn in China.
Fur, so long associated with glamour and luxury, has lost its lustre. Over the course of the past year, many of the world's most prestigious fashion houses have announced plans to stop using the controversial material.
The issue of sustainability took center stage in the fashion industry in the year 2018, with multiple brands making pragmatic steps to addressing their environmental impact. We take a look at some of the biggest strides.