
NetBase released its “2018 Europe Luxury Accessories Social Sentiment Report” on Wednesday, identifying Pomellato and Van Cleef & Arpels as social media favorites, while Gucci and Chloé came in at the bottom of the pile.
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NetBase released its “2018 Europe Luxury Accessories Social Sentiment Report” on Wednesday, identifying Pomellato and Van Cleef & Arpels as social media favorites, while Gucci and Chloé came in at the bottom of the pile.
Social media analytics firm, NetBase, released its 2018 Luxury Brands Report this Wednesday, revealing that high-end fashion labels account for half of the top ten luxury brands active on social media.
Entreprise social analysts NetBase has crowned Amazon number one for social media brand-to-consumer engagement for 2016, holding the largest share of voice among consumers.
Adidas, Chanel, Dior, Vuitton and Hermès are ranked among Europe's 50 most appreciated brands, according to the NetBase survey which indexed all of the brands' mentions on social media.
Chanel comes up most frequently over 80 countries and 700 social media posts across luxury, watches and commerce.
NetBase on Monday released its Top 100 Most Loved Brands list comprised of social media impressions of brands that consumers prefer and respond the best to.
Target and Old Navy were associated with the most positive sentiment while shoppers expressed more intense negative sentiment for K-Mart and Walmart. Netbase's latest Brand Passion Index reveals.