Victoria's Secret moves next show to London

By

Anaïs Lerévérend

Published
Apr 16, 2014

Victoria 's Secret likes to create a buzz, this time having promised on social networks to unveil "one of his secrets" on Tuesday, April 15. The American lingerie brand fulfilled its promise by revealing at a press conference in London that it would hold its next fashion show in the British capital.

The annual show, “Angels", closely followed in the United States, will take on Europe this year on December 2, at the Earls Court Exhibition Center.

The venue is expected to accommodate 3,000 attendees, three times the usual number in New York. Previously, Victoria 's Secret had relocated its show to other cities in the United States, and to Cannes, France in 2000.

The choice of London is obviously not insignificant. The brand began rolling out its European shops in 2012 in the UK, where it now has six in total.