×
144
Fashion Jobs
FOREO
Business Development Manager – Asia/SEA/Nea
Permanent · Hong Kong
SUPERDRY
Wholesale Business Analyst
Permanent · HONG KONG
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
L'OREAL GROUP
Group Product Manager
Permanent · Hong Kong
LEVI'S
Manager - Global Logistics Operations
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
CANADA GOOSE
Senior Accountant
Permanent · CENTRAL
CANADA GOOSE
Assistant Manager, fp&a
Permanent · CENTRAL
LOVISA
Assistant Store Manager - Mira Place
Permanent · TSIM SHA TSUI
LOVISA
Part Time Sales Associate - Telford Plaza
Permanent · KOWLOON BAY
LOVISA
Full Time & Part Time Sales Associate - Mira Place
Permanent · TSIM SHA TSUI
H&M
Service Desk Agent
Permanent · HONG KONG
SHISEIDO
Travel Retail - Commercial Assistant, gc, Prestige
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Marketing (Influencer Marketing), Clé de Peau Beauté
Permanent · Hong Kong
EMMA WALLACE CO LTD
Senior Fashion Marketing Executive / Marketing Executive
Permanent · HONG KONG ISLAND
PUMA
Part-Time Sales Associate
Permanent · HONG KONG
Published
May 5, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Skechers signs David Ortiz for Americas campaign

Published
May 5, 2017

Skechers newest addition to its team of former athletes and secret weapon for boosting brand awareness internationally is 10-time Major League Baseball All-Star David Ortiz.

David Ortiz for Skechers. Photo: Skechers


Ortiz was selected to join the Skechers team, which includes retired legendary athletes Joe Montana and Sugar Ray Leonard. The particular appeal of Ortiz is not only the respect fans have for him as an athlete in the MLB, but also that he is Dominican-American. Skechers plans to use his heritage to draw more consumers throughout the Americas.

Michael Greenberg, Skechers President said, “David represents a perfect fit for our athletic and casual Men’s footwear collections... [W]ith a fanbase beyond the United States, especially across the Americas, he’ll help us build awareness around the globe.”

Ortiz will help market both men's performance sport and casual lifestyle footwear globally.

He noted the appeal of partnering with Skechers, saying, "twenty seasons in the majors took its toll on my body and especially my feet."

Known as "Big Papi" to fans, he goes down in baseball history as one of the greats, with a personality fans also found endearing. He said of his new Skechers deal that despite the wear and tear on his body, the new Skechers have him "feeling like [he's] walking on the clouds."

While actively playing, he worked with New Balance as his footwear sponsor. Now he joins the team Skechers has assembled of retired athletes that also includes Mariano Rivera and Wayne Gretzky.

Currently Skechers does business in Latin America through wholly owned subsidiaries. It will be interesting to see how Skechers integrates the Ortiz campaign to aggressively expand in that market.

Ortiz will be featured in the global, multi-channel campaign for Skechers that will launch this fall.




 

Copyright © 2022 FashionNetwork.com All rights reserved.