The North Face has launched its latest brand campaign with a focus on adventure and inspiring people to never stop exploring. 

The German sportswear company has expanded its partnership with the international esports organization, becoming its official global apparel partner, including for its North America professional teams and creators.

Sporting goods distribution giant Decathlon is joining the club of partners as part of the organisation of the Paris Olympics 2024. As part of this, Decathlon will dress 45,000 volunteers during the event.

The American lifestyle and performance footwear company reported second-quarter sales of $1.66 billion on Thursday, reflecting strong progress achieved by capitalizing on a growing desire for comfortable shoes.

​In what looks to be a strong fit, retail giant JD Sports Fashion has made a multi-million-pound investment in UK performance wear/althleisure retailer Gym King, taking a “significant” minority stake in the firm.

​Already a big draw for sports/youth brands, London’s Carnaby neighbourhood has scored another couple of major wins for landlord Shaftesbury with debut UK stores for The National Basketball Association and Hype.

The two brands have released their first collaboration, a collection for men and women which reinterprets classic pieces from the labels' respective cultures, all while using sustainable materials. 

​Fast-growing fashion retail giant Next said on Wednesday that it had easily beaten its own expectations for full-price sales, with the last 11 weeks seeing an 18.6% surge compared to the same period in 2019.

Days after inaugurating Puma’s new French headquarters, Teyssier, who has led the German brand’s French subsidiary since 2012, has been promoted to head of Europe, as Christophe Cance takes over from him in France.

Streetwear brand Stüssy will open its first store in Paris at number 44 Rue du Temple, just across from the Carhartt store. This launch will follow the brand’s recent store openings in Milan, Sydney, and Tokyo.

German sportswear company Puma raised its 2021 sales outlook on Friday, boosted by strong second quarter demand, especially in North America.

​Adidas and Stella McCartney have just launched the new Stellashine line, which they’re calling “a remaigining of workout wardrobe staples”.

​When M&S launched its Goodmove range in early 2020, there were questions over whether it had come too late to the activewear party. Bit it has been a big success and is now rolling out into all of its shops.

The Kate Hudson-backed athleticwear brand has reportedly tapped banks in order to help it prepare for an initial public offering, which the company hopes will value it at over $5 billion.

Fast Retailing has cut its annual profit outlook as extra Covid restrictions in Japan and elsewhere dented footfall. But its nine-month and Q3 performances were broadly strong and Theory improved in the latest quarter.

Eddie Bauer announced on Wednesday the launch of its first rental program with the aim to offer affordable technical apparel and gear to encourage more people to get outside.