Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
Burberry has opened its new flagship store in GUM in Moscow with the new boutique being in a prime position overlooking Red Square and being described by it as “the latest expression of the Burberry in-store experience”.
Private label is becoming increasingly important to high-end retail and Matchesfashion is putting a push behind its Raey brand. Its first pop-up outside of the UK has opened at Roll & Hill on Mercer Street in New York.
Selfridges has revealed its Christmas windows and full in-store displays, claiming to be the first department store globally to have done so. It has chosen the theme of Future Fantasy: A Christmas For Modern Times.
A leading analyst has said that Harrods really needs to connect with more shoppers in the UK and also to drive more online sales from its tourist fanbase if its wants to push GTV higher as rival Selfridges is doing.
Carla Sozzani, noted retailer, gatekeeper to the Azzedine Alaïa archives and all-round fashion legend, has a new project. The Italian lady opened her own Fondazione Sozzani Monday night in an unexpected neighbourhood.
In its 200th year, the world’s oldest shopping destination is adding a raft of new brands with London’s luxury Burlington Arcade announcing the arrival of Christian Louboutin, Harrods, Mou London and Baudoin & Lange.