Quiz names new marketing chief as it targets global growth
Sep 8, 2017
Newly-listed fashion retailer Quiz has named a new marketing chief with Lesley Morton, who was formerly Ultimo’s head of marketing and brand communications, taking up the post.
Morton has more than 15 years’ experience in consumer-led marketing communications and prior to her role at Ultimo Brands International, she was head of brand at Stripe Communications, the consumer comms agency that works for John Lewis, as well as a wider variety of brands such as Magners cider, Irn-Bru, Paddy Power and MTV VMA’s.
She had also held consultancy roles at CSM Sport and Entertainment where she managed youth marketing strategies for clients including personal care brands Impulse, Simple and Sure, and music strategies for Miller Genuine Draft.
That’s a pretty impressive track record and there are brands in that list that are much bigger, and better known that Quiz is today. But presumably, Morton’s job is to help change that and propel the omnichannel retailer to the kind of recognition that UK peers such as Asos and Boohoo currently enjoy.
Quiz, which has seen very fast growth in recent periods, only listed on the London Stock Exchange this summer and has ambitious plans to grow both in the UK and internationally through its retail, online, wholesale and franchise channels.
Morton will be responsible for driving both offline and online areas of marketing, and developing creative campaigns “which wow customers, increase brand awareness and drive customer engagement.” Social will be a key part of her remit, with a focus on “creating new and fresh content and driving engagement and traffic through Quiz’s social channels.”
As part of its online strategy, the company is progressing with launching new international websites, tailored for their target market, broadening product ranges and developing and improving the existing mobile channel.
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