Pure London closed its doors last night with a record breaking 24% increase in visitor numbers, compared to August 2009. International visitor numbers were up by 27% with more buyers from Europe and as far afield as Canada, USA, Japan, Lebanon and Russia.

Pure London 08.2010

In addition to the largest ever Spring/Summer season in Pure’s history, there has been a significant increase in buyers spending longer at the show, with revisits over a second and third day up by 37 per cent.

Pure London offered inspirational insights from leading fashion gurus including those from WGSN, Drapers, Kurt Salmon and London College of Fashion who ran essential seminars on topics such as buying advice, future trends, localisation and visual merchandising.

“The influx of British design alongside international brands has presented an exciting and contemporary offer, blending the unique and individual from around the globe. In the 13 year history of Pure London this August show has delivered the most buyers and exhibitors."

"The launch of Pure Premium was a huge success, and the Young Fashion Hall was bursting at the seams, both are expected to see growth for (13-15) February 2011. Buyers were delighted with the Graduate Fashion Week catwalks and we are especially pleased to have attracted 24% more buyers than last year”, Samantha Bleasby, Event Director announces.