×
82
Fashion Jobs
PUMA
Executive, Marketing
Permanent · Hong Kong
SHISEIDO
Senior Manager, Supply Chain Management
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
SHISEIDO
Accountant - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Assistant Manager/Senior Officer - Demand Planning, Ipsa
Permanent · Hong Kong
PUMA
Coordinator Sample Accessories
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Inventory Planning, Supply Chain Management
Permanent · Hong Kong
PUMA
Developer Apparel
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Intern Projects & Analytics
Internship · Hong Kong
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
Published
Jul 12, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

OutDoor trade show hits a new level

Published
Jul 12, 2016

OutDoor opens its doors on Wednesday July 13 for four days. A key industry event, the outdoor sports apparel and merchandise trade show welcomes more than 900 exhibitors, a slight decrease in the number of brands showcasing previously.



But the show remains very much the premier industry event, having gained the support of the European Outdoor Group. It's worth mentioning also that the dates will change in 2017, the trade show taking place in June, not July, next year and kicking off on a Sunday rather than the traditional Wednesday.

Ahead of the 23rd edition, Messe Friedrichshafen revealed that, as per usual, all 12 exhibitor park halls will be full.
Additionally, all the heavyweights will be attending including Columbia, Merrell, The North Face, Gore-Tex, Salewa, Salomon and Mammut.

But outdoor, as a segment, has recognised the need to also take into account practical and urban sports, in order to stay relevant. Starting with running. International brands will present their new products and sector trends as part of an exhibition located in the new 'Running Village' built outside. The other segment growing in strength is water sports. Here, innovation in textiles will remain a key talking point.

However, the big news for the trade show is a base camp set up for bloggers and connecting industry professionals with digital influencers. OutDoor has even signed a partnership with Outdoor Blogger Network, who work at facilitating digital strategies for brands and blog recommendations.

 

Copyright © 2022 FashionNetwork.com All rights reserved.