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Director, Internal Communications, Pvh Asia Pacific
Permanent · Hong Kong
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Human Resources Officer, Pvh Asia Pacific
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Buyer, Calvin Klein, Seath
Permanent · Hong Kong
PUMA
Manager Fabric Development Apparel
Permanent · Hong Kong
SHISEIDO
Manager - Sales And Operations, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Senior Manager - Sales And Operations, Shiseido And Drunk Elephant
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SHISEIDO
Contract Accounting Officer, Finance & Accounts
Permanent · Hong Kong
PHV
Garment Technician, Sweaters
Permanent · Hong Kong
PHV
Senior Analyst ii, Business Process, Asia Pacific
Permanent · HONG KONG
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Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
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Manager i, Merchandising (Accessories)
Permanent · Hong Kong
PHV
Vice President, Shopper Experience, Calvin Klein Asia Pacific
Permanent · Hong Kong
PHV
Marketing Executive, th Hkmo
Permanent · Hong Kong
PHV
Brand Manager, Calvin Klein Asia Pacific
Permanent · Hong Kong
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CRM Executive
Permanent · Hung Hom
PHV
Marketing Executive, Brand Marketing, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
PHV
Vice President, Brand & Shopper Experience, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
PHV
Visual Merchandising Manager, Hong Kong & Macau
Permanent · Hong Kong
PHV
Manager, Merchandising, Tommy Hilfiger, Asia Pacific
Permanent · Hong Kong
PVH
Senior Legal Counsel, Asia Pacific
Permanent · Hong Kong
L'OREAL GROUP
CRM Manager
Permanent · HONG KONG
COACH
Specialist, Human Resources
Permanent · HONG KONG
By
Reuters
Published
Dec 1, 2017
Reading time
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LVMH's Céline poised to launch e-commerce venture

By
Reuters
Published
Dec 1, 2017

Céline, the only LVMH-owned fashion label without its own e-commerce business, will start offering online sales from a new website next week, two sources close to the matter said.


Céline's Spring-Summer2018 Womenswear runway, Paris - © PixelFormula


The French brand joins a growing line of luxury goods players belatedly pushing into e-commerce, shrugging off long-held concerns such an avenue would hurt their image.

Artistic director Phoebe Philo’s minimalist, avant-garde designs have turned Céline into one of fashion’s most sought-after labels over the past 10 years.

Céline will test the water with its clothing collections, shoes and leather “it-bags” usually costing well over $2,000, one of the sources said.

“The website will launch in France over the course of the coming week,” the source said, adding that the e-commerce business would then be rolled out to the rest of Europe and the United States in 2018.

Owner LVMH, the world’s biggest luxury goods conglomerate, does not break down sales of individual brands, but analysts estimate Céline’s annual revenue at 700 million to 800 million euros (705.1 million pounds).

Online sales of luxury goods are set to grow 24 percent in 2017 and make up close to 10 percent of the market, according to consultancy Bain. It forecasts they will represent 25 percent of all luxury sales by 2025.

Online sales have helped fuel revenue growth at brands such as Kering-owned Gucci.

Gucci and rival Louis Vuitton, an LVMH brand, launched new sites in China in recent months, while leather handbag specialist Hermes has recently revamped its online business. LVMH set up a multi-brand e-commerce website earlier this year.

But France’s privately owned Chanel remains a major outlier. The label said last week it had no immediate plans to try to sell its famed tweed jackets or quilted leather bags online.

LVMH recently denied an October report that Philo may be close to leaving Céline, though the news has fuelled speculation that she could be one of the favourites to replace Burberry’s departing designer Christopher Bailey.
 

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