Kurt Geiger and Aldo team up for UK expansion
Kurt Geiger will take over Aldo’s concessions in the UK and Ireland, including existing concessions within department stores and online, as part of a new five-year partnership between the two footwear brands.
The Canadian shoe brand Aldo has joined forces with Kurt Geiger to operate its concessions business and implement an aggressive expansion strategy across the UK, with plans to open 26 new Aldo concessions in British and Irish department stores including Selfridges, Fenwicks, Debenhams, House of Fraser, Voisins and Arnotts from September.
At least 50 new Aldo locations are planned to open over the next three years.
The partnership will complement Aldo’s existing UK standalone stores and online sales channels, which will remain owned and operated by the Aldo Group.
“We have always admired the Aldo brand and believe the styling and value will resonate with our customers and will complement our offer,” Neil Clifford, CEO of Kurt Geiger, said in a statement. “We have an ambitious five-year plan to strategically drive long-term growth and brand presence for Aldo and our store partners in these two key markets.”
“Aldo is excited to partner with Kurt Geiger, we have always respected their expertise in the retail environment,” added Aldo Group president and deputy chairman Norman Jaskolka. “Our brand’s ambition is to innovate and expand our global footprint while also elevating the customer experience on all levels. Associating ourselves with Kurt Geiger is an important part of what will allow shoppers to connect with the Aldo brand in physical locations and online.”
Kurt Geiger is a leading footwear and accessories brand, operating in the premium and luxury segment. It has more than 80 stores globally and 240 concessions in some of the world’s most prestigious department stores, including Harrods and Selfridges.
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