×
105
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Marketing, Ipsa
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Head of Product Development And Fit (Garment, Fashion Accessories, Home Textile, Etc.)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
SHISEIDO
Senior Officer - Talent Acquisition, Human Resources
Permanent · Hong Kong
SHISEIDO
Network & Security Specialist, Information And Technology Transformation
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager – Beauty Accessories & Fashion Accessories
Permanent · CLEARWATER
SHISEIDO
Travel Retail - Area Sales Manager, Greater China, Prestige, Cpc & Fragrance
Permanent · Hong Kong
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
FOOT LOCKER
Sales Associate - Part Time (Hong Kong, Gala Place)
Permanent · Hong Kong
SHISEIDO
Senior Officer, Corporate Communications
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Influencer Marketing, Clé de Peau Beauté
Permanent · Hong Kong
Published
Jul 16, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Helly Hansen sues Off-White over trademarked striped logo

Published
Jul 16, 2018

Helly Hansen has filed a trademark suit against Off-White claiming the streetwear label intentionally stole its black and white striped logo from the 40-year-old Norwegian technical outerwear brand.


Off-White’s striped logo which Helly Hansen claims copies its own striped logo - Instagram: @off____white


Helly Hansen, which maintains a US office in Washington State, filed its complaint in Illinois federal court last week, alleging Off-White intentionally “adopted the infringing [trademark] with knowledge of, and the intent … to create a false suggestion of an affiliation or connection between [Off-White] and Helly Hansen, where none exists,” adding that Virgil Abloh’s brand attempted to trade off of Helly Hansen’s goodwill.

And the company is not playing around. In its complaint, Helly Hansen not only asks the court to award damages and have Off-White turn over its allegedly infringing designs, but also seeks to have two of Off-White’s registered trademarks cancelled and removed from federal protection.

According to the complaint, Helly Hansen claims Off-White copied the “parallel striping of white and another contrasting color that appears on the shoulder and sleeve of shirts and on the outer seam of the pants."

Helly Hansen asserts its ownership right to the striped mark which it claims it used for 36 years before Off-White registered its own logo. 

Off-White has been operating with its striped logo since 2013. While collaborations featuring the buzzy streetwear label’s stripes are highly coveted, it is unclear why Helly Hansen waited five years before suing for an alleged infringement.

Off-White has not yet filed an official response to the lawsuit.

Copyright © 2022 FashionNetwork.com All rights reserved.