×
144
Fashion Jobs
FOREO
Business Development Manager – Asia/SEA/Nea
Permanent · Hong Kong
SUPERDRY
Wholesale Business Analyst
Permanent · HONG KONG
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
L'OREAL GROUP
Group Product Manager
Permanent · Hong Kong
LEVI'S
Manager - Global Logistics Operations
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
CANADA GOOSE
Senior Accountant
Permanent · CENTRAL
CANADA GOOSE
Assistant Manager, fp&a
Permanent · CENTRAL
LOVISA
Assistant Store Manager - Mira Place
Permanent · TSIM SHA TSUI
LOVISA
Part Time Sales Associate - Telford Plaza
Permanent · KOWLOON BAY
LOVISA
Full Time & Part Time Sales Associate - Mira Place
Permanent · TSIM SHA TSUI
H&M
Service Desk Agent
Permanent · HONG KONG
SHISEIDO
Travel Retail - Commercial Assistant, gc, Prestige
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Marketing (Influencer Marketing), Clé de Peau Beauté
Permanent · Hong Kong
EMMA WALLACE CO LTD
Senior Fashion Marketing Executive / Marketing Executive
Permanent · HONG KONG ISLAND
PUMA
Part-Time Sales Associate
Permanent · HONG KONG
Published
Jan 21, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dunhill: brand coherency is the key

Published
Jan 21, 2018

A Paris catwalk debut for Dunhill, the venerable English brand, best known for its hardware rather than its soft fashion.


Dunhill - Fall 2018 - Instagram / menieurluis


Happily, the clothes in this Sunday evening show managed to suggest the precise lines of UK tailoring and the exact contours of the lighters and briefcases for which Dunhill has been justly famous.
 
This also marked the first runway show by Dunhill’s creative director Mark Weston, as the UK had restricted itself to presentations in London since his appointment last spring.

Weston’s smartest idea was to concentrate on leather in this fall 2018 show, with precision-cut seamless pants worn over sleek boots. Weston played with the house’s logo: getting the most punch out of using the brand-name on the trim from fabric bolts as the plaquette of several shirts. He even dreamed up a great black and white motorbike jacket covered in the house’s name with its well known giant D, H and LL script.
 
Moreover, Weston has clearly got his atelier under command, judging from his faux double breasted jackets and devilish tuxedo redingote for evening.
 
“I just wanted to give a good strong message about what I believe Dunhill means today,” explained Weston of the brand, founded in 1893 as a saddlery business by Alfred Dunhill. He joined the house last year from Burberry, following its new CEO Andrew Maag, who arrived from the same brand in January 2017.
 
His casting – suitably hirsute and polished – was also finely chosen. And just when the whole front row was beginning to flag after 16 days of non-stop menswear shows, he wisely staged a runway show of tremendous pace. All told, a strong and coherent message from Weston for Dunhill – one of the many brands within Richemont, the world’s second largest luxury goods conglomerate. A good statement in the last day of the menswear season.
 

Copyright © 2022 FashionNetwork.com All rights reserved.