×
58
Fashion Jobs
I.T.
Senior Buyer - Bape
Permanent · Hong Kong
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
ESTÉE LAUDER COMPANIES
Field Visual Merchandizing Manager, tr hk/mc/tw
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Manager, Travel Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Executive, tr hk/mc/tw
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Finance Manager - Retail Group
Permanent · Hong Kong
CONNECTEDGROUP LTD
Head of 3d Development (Garment)
Permanent · SAUGUS
CONNECTEDGROUP LTD
Sourcing Specialist (Trims &Amp; Packaging) (eu Buying Office)
Permanent · SAUGUS
ELEGANCE MODEL AGENCY
Agency Assistant
Internship · SHEUNG WAN

Brekka grows with 'Made in Italy' hats

Translated by
Nicola Mira
Published
Sep 9, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The growth of Italian hat specialist Brekka is something of a paradox. "2016 will be one of the best years since our brand was created," said Fabio Maraccani, Marketing and Commercial Director of the Milanese label. "Our 'Made in Italy' line allows us to break into new markets. But the 'Made in Italy' claim has no value at all in our own country."


Brekka relies on its 'Made in Italy' range for exports - Brekka


Brekka was founded in 1988 and comes from an Alpine background. It has chosen to develop an Italian-style, more fashionable line, a positioning which allows the label to feature at the Galeries Lafayette department store in France. Brekka's range of men's and boys' hats is currently available in the majority of department stores.

The Milan-based brand's Italian design has in fact attracted a host of new clients in major export markets, such as the USA, Canada and Japan, as well as a store chain in Russia.


Brekka


Besides the hat line, Brekka intends to diversify the range, and its design teams are busy developing apparel items, from parkas to down jackets.

The brand did not disclose its revenue but claims 2,000 clients in Europe, 900 of them in Italy and 250 in France, where it is distributed by Trident. Brekka will exhibit at the Sport Achat trade show in Lyon, France, on 12th and 13th September.
 

Copyright © 2020 FashionNetwork.com All rights reserved.