×
74
Fashion Jobs
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Intern Projects & Analytics
Internship · Hong Kong
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
AESOP
Employee Experience Officer
Permanent · Hong Kong
AESOP
Retail Recruiter
Permanent · Hong Kong
AESOP
Accountant, Regional Shared Services
Permanent · HONG KONG
AESOP
Digital Insight Analyst, Asia
Permanent · Hong Kong
SHISEIDO
Contract Accountant, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Manager - Retail Experience And Education, Shiseido And Drunk Elephant
Permanent · Hong Kong
SHISEIDO
Senior Officer - Marketing, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Contract Sap Analyst (Sdmm), Information And Technology Transformation
Permanent · Hong Kong
By
AFP-Relaxnews
Published
Dec 12, 2014
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain Spring/Summer 2015 campaign puts top models in surreal settings

By
AFP-Relaxnews
Published
Dec 12, 2014

Parisian luxury fashion brand Balmain has unveiled a new campaign showing off its Spring/Summer 2015 collection on some of the world's hottest modeling talent. 

Photographed by Mario Sorrenti and art directed by Pascal Dangin, the images continue the Balmain Army concept conjured up by the brand's creative director Olivier Rousteing last season.

Balmain Spring/Summer 2015 campaign | Photo: Balmain


The campaign starts Brazilian models Adriana Lima and Isabeli Fontana, American Joan Smalls, British model-turned-actress Rosie Huntington-Whiteley, and rising Canadian star Crista Cober. "Balmain is all about diversity," explained Rousteing. "The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation."

Art director Pascal Dangin was inspired by the concept of uniforms to create the images, which see the models wearing matching or similar clothes in each of the different scenes: "I wanted to inject a sense of pop-relevance into the campaign by plotting the models in surreal interpretations of everyday environments," he added.

Inspired by the distorted realism of 1970s French cinema, the sets were dressed to look like everyday locations including subway stations and diners. Hair duties were taken care of by Bob Recine, while makeup was by Lucia Pieroni. The images will drop in the February issues of leading fashion magazines. 

Copyright © 2022 AFP-Relaxnews. All rights reserved.