×
275
Fashion Jobs
VF
Area Manager, Dickies hk
Permanent · 香港
CONNECTEDGROUP LTD
Garment Technician (Womenswear/Menswear)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Product Manager (Fashion &Amp; Hardgoods)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Global Sustainability Manager (Textile)
Permanent · KWUN TONG
EMMA WALLACE CO LTD
Brand Manager
Permanent · HONG KONG
EMMA WALLACE CO LTD
Sales Manager
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager (Ladies’ Knit & Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager / Divisional Merchandising Manager (Ladies Woven)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies Knit)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies’ Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
q.a. Manager (All Garments) (Offshore Countries)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager / Senior Merchandising Manager (Ladies’ Knit / Ladies’ Sweater)
Permanent ·
VF
Senior Visual Merchandising Manager
Permanent · 香港
VF
Assistant Regional Merchandising Manager, Lifestyle Footwear
Permanent · 香港
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
VF
Assistant Merchandising Manager
Permanent · 香港
PUMA
Executive, Sales
Permanent · Hong Kong
VF
Senior Finance Analyst
Permanent · 香港
VF
Assistant Regional Merchandising Manager - Men Apparel
Permanent · 香港
VF
Senior Manager, Global Supply Planning
Permanent · 香港
VF
Senior Financial Analyst
Permanent · 香港

Zara expands customizable ‘Edited' series

By
AFP-Relaxnews
Published
today Aug 9, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish fast fashion giant Zara debuted its "Edited" feature -- which allows customers to personalize apparel by stitching their own names and phrases on key pieces -- in the US, Spain, China, UK, the Netherlands and Italy, and select Zara retail stores this week, following a successful trial via three customization pop-ups across Amsterdam, Barcelona and Milan in March.

Specifically, customers will be able to transform their piece of clothing by embroidering one word up to 11 letters long onto the fabric, in real-time and post-purchase, via an "Edit" window of the product page - AFP


The move -- a bid by the brand to make its offering more unique and personal -- will see an entire 28-piece collection made open for customization via an online feature which will allow customers to personalize the pieces for free on the website.

Specifically, customers will be able to transform their piece of clothing by embroidering one word up to 11 letters long onto the fabric, in real-time and post-purchase, via an "Edit" window of the product page.

Once users type their selected word, the phrase will automatically appear embroidered on the article of clothing in the window, with two fonts available to choose from -- either capital letters or italicized lowercase letters.

The service will also give the option of thread colors, several locations on the piece, and six font colors to choose from: red, white, orange, light pink, charcoal, and highlighter yellow.

The range -- which is also part of the brand's sustainability efforts and is crafted from recycled cotton, as well as denim -- will offer items for women, men, and kids with denim pieces for women to include a boyfriend-fit jacket, a cropped jacket, ripped shorts, a zip-up hoodie, a structured tote bag, a crewneck sweater, and a series of jeans ranging from skinny to wide leg in black, blue and white-washes.

Copyright © 2020 AFP-Relaxnews. All rights reserved.