299
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Oct 11, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Yoox to launch data-driven private label

Published
Oct 11, 2018

Yoox, the e-commerce platform dedicated to the sale of luxury and high-end fashion, is set to launch a private label in the next few days, according to an announcement made by Yoox Net-A-Porter (YNAP) CEO Federico Marchetti on 9th October during the Wired Smarter conference in London. Expanding its focus from its initial offering of luxury labels, particularly past collections, the Italian site is now making moves to become a brand creator in its own right.  


Federico Marchetti at the Wired Smarter conference in London on October 9th - Wired Smarter


Although the name of the upcoming label was not revealed by the company's founder and CEO, who has been leading the company's transition board since April, following the group's acquisition by Richemont, it was announced that the brand's collections will be partially conceived using data collected by YNAP over the years. According to Marchetti, designs will therefore be based on the tastes and expectations of Yoox customers, but will also receive input from the site's creative team. If the profile of the designers internally recruited for the studio is anything to go by, the imminent launch of the label could include both men's and women's fashion and accessories.

This isn't the first incursion the group has made into private labels, as Mr Porter, the menswear version of Net-A-Porter, which merged with Yoox in 2015, launched its own brand at the end of 2017. 

The focus on big data is also nothing new for the company, which has long used its stats to tempt brands on board. Looking at the group's figures, it's worth pointing out that among the 9.5 million orders made on YNAP's various e-commerce platforms in 2017, the average purchase totalled 328 euros, while the sites collectively recorded 3.1 million active consumers, compared to 2.9 million in the previous year. 

Currently owned by Richemont, Yoox Net-A-Porter saw a record year in 2017, with sales increasing 16.9% to total 2.1 billion euros, leading to Ebitda of 169.2 million euros, compared to 155.7 million in the prior year. The group predicts that it will invest between 170 and 180 million euros over the course of the current fiscal year. 

Copyright © 2024 FashionNetwork.com All rights reserved.