Yoox enters sportswear

By

Florent Gilles

Published
Jul 14, 2014

Following the lead of Net-A-Porter, which opened its Net-A-Sporter activewear arm on July 9, the Italian e-commerce giant Yoox is now also entering sportswear.

The e-tailer, overseen by Federico Marchetti, will launch its new activewear section in September 2014. It will include collections from international brands for women, men and children.

According to the company, the future range will be eclectic, spanning several price and fashion segments, from more functional to more fashionable. Yoox already successfully launched its design" and "art" product categories in recent seasons.