Wilson Sporting Goods opens first NYC flagship store

By

Jennifer Braun

Published
Jan 25, 2022

Chicago-based Wilson Sporting Goods announced on Friday the opening of its first flagship store in New York City. 

Located at 594 Broadway, in the heart of SoHo, the store opens with an expansive product assortment from all sports categories across Wilson’s portfolio, including best-in-class equipment like the official basketballs of the NBA and WNBA, the Duke – the official ball of the NFL, A2000 gloves, leading tennis rackets like the Pro Staff and Clash, D9 Irons and more.

The 6,400-square-foot retail store also aims to reimagine the traditional sports store with the introduction of the Thomas E. Wilson Park — a unique indoor atrium space built to inspire play.

The gaming space can be transformed to hit tennis balls, demo clubs, play catch, shoot hoops and test out any product the store has to offer. To further celebrate New York City, the atrium also features a graffiti mural by local NYC artist, Greg Lamarche.

Finally, the location equally houses in-store services such as a full-time racket stringing maestro, leather ball customization, a golf simulator and glove personalization will be available for consumers to enjoy.

The location opened with a celebration featuring local NYC athletes and advisors like pro basketball trainer Chris Brickley, WNBA guard Betnijah Laney, NFL quarterback Mike White, MLB infielder Andrew Velazquez and musician Kelley James.

“We are excited to introduce our premium brand direct retail model providing an immersive Wilson experience through innovative products, constant inspiration to play and sport-specific staff expertise,” said Gordon Devin, president of Wilson Sportswear. “New York is a priority market for Wilson as we continue to expand our retail footprint globally.”

Wilson opened its first brick-and-mortar store in its hometown of Chicago in July 2021 and a NYC pop-up store in September 2021. In May 2021, it also introduced its athletic-lifestyle sportswear collection, available for both men and women, which is exclusively available in Wilson retail stores and on wilson.com.

Next, it plans to continue its direct-to-consumer expansion with store openings in Los Angeles and Shanghai in the coming year.