Paris, June 29 2011 - The italian trade fair, White, specialised in high-end clothing and accessories, has recently announced a new collaboration with the American fashion trade fair organiser ENK. The latter organises around 10 trade fairs per year States side (Coterie, ENKNYC, ENKVEGAS, Accessorie Circuit, Children's Club...), and now has — under this new partnership — enabled itself to enter the European market by associating itself with the italian show. The agreement between the fairs consists in exchanging exhibitors next February 2012. The barter also extendends to representing italian brands at the next edition of ENKCHINA in Beijing.

Ambiance picture at Milanese trade fair, White

Starting February 2012, seventy european brands currently exhibiting at White will participate at the Coterie show in New York in regards of womenswear and at the ENKNYC show in regards of menswear. Some what later in the same month, an equivalent amount of American brands will take part of Milan’s show as exhibitors gathered under the zone Coterie@White.

Brands will be selected by a mixed jury from both shows by using specific market-oriented criteria.

Last but not least, White will participate hand in hand with ENKshows for ENK China’s second edition after having had satisfactory results during the first edition in March 2011. ENK’s move highlights its aim to put on offer an international selection of products, in this case coming from Europe.

The agreement between both organisations has been signed by the respective founders and executives, Massimiliano Bizzi and Elyse N. Kroll. Consequently, White hopes to increase its visibility in new markets outside of Europe and for ENK an entry into the European market.