×
82
Fashion Jobs
PUMA
Executive, Marketing
Permanent · Hong Kong
SHISEIDO
Senior Manager, Supply Chain Management
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
SHISEIDO
Accountant - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Assistant Manager/Senior Officer - Demand Planning, Ipsa
Permanent · Hong Kong
PUMA
Coordinator Sample Accessories
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Inventory Planning, Supply Chain Management
Permanent · Hong Kong
PUMA
Developer Apparel
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Intern Projects & Analytics
Internship · Hong Kong
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
Published
Jul 15, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Warby Parker to embark on ambitious physical expansion

Published
Jul 15, 2021

Around a month after Warby Parker filed confidentially for an initial public offering, the digital-first eyewear retailer is reportedly planning on opening hundreds of new locations in order to drive its next phase of growth.  
 

Warby Parker is planning to open around three dozen locations in 2021 - Instagram: @warbyparker


The company has said that it intends to open some three dozen physical locations this year alone, a move that would bring its total store fleet up to around 160. And this would just be the start of a much more significant brick-and-mortar expansion.
 
“There’s still room for us to open hundreds of stores,” said Warby Parker co-founder and co-CEO Neil Blumenthal in an interview cited by Bloomberg. “When we look at our competitors—the large public optical retailers—they all have well over a thousand locations across the U.S. At the end of the day, the vast majority of Americans need glasses and prefer to buy those in person.”

When it launched as a digital native in 2010, Warby Parker was an online pioneer and set a precedent for an explosion of direct-to-consumer brands. Offering glasses for around $100, the company sent different frames to customers so that they could try them on, choose their favorite and then provide the retailer their prescription details to get their glasses made.
 
Growth was fast in the company’s first few years but has slowed as newer digital natives have popped up and older, more traditional retailers have improved their e-commerce experiences and capabilities.
 
Currently valued at $3 billion, Warby Parker is therefore eagerly searching for the move that will unlock the next stage of its growth. This will most likely involve complementing its brick-and-mortar expansion by bringing more trained eye doctors into its stores, around 80 of which already offer this kind of service. Becoming a covered provider on more vision insurance plans would also seem to be a likely and potentially successful strategy for the eyewear retailer.
 
In any case, as the company seeks to kickstart its momentum and makes preparations for its IPO, the success of its renewed physical retail efforts will be of paramount importance to Warby Parker and its investors, who have put some $530 million into the business over the last 11 years.

Copyright © 2022 FashionNetwork.com All rights reserved.