Walmart acquires virtual fitting startup Zeekit
Walmart announced on Thursday the acquisition of startup Zeekit, which offers a virtual fitting room platform allowing for a significantly enhanced customer and social experience.
The virtual try-on system helps customers understand fit and how an item will actually look on them, while online shopping.
“Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you,” said Denise Incandela, EVP of apparel and private brands, Walmart U.S.
“Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.”
Soon customers will be able to virtually try on items from its assortment of brands including Free People, Champion and Levi’s Strauss, as well as a mix of exclusive brands, including private brands like Time and Tru, Terra & Sky, Wonder Nation and George, and elevated brands like Eloquii Elements, Free Assembly, Scoop, and Sofia Jeans by Sofia Vergara.
Once available, the service will allow customers to simply upload their picture or choose from a series of models that best represent their height, shape and skin tone to instantly see themselves in any item of clothing, mimicking the experience of trying on clothes in a store.
Next, customers can share their virtual outfits with friends for a truly social experience.
Zeekit, a female-founded, Israeli-based company, has already been trialed by many top brands and retailers in the fashion industry.
“We’re confident that with the team’s expertise in bringing real-time image technologies, computer vision and artificial intelligence to the world of fashion, we’ll identify even more ways to innovate for our customers in our continued effort to be the first-choice destination for fashion," added Incandela.
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