298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
May 29, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Victoria's Secret to open first Australian flagship store

Published
May 29, 2018

Victoria's Secret will open a flagship store in Melbourne before Christmas, which will see the US lingerie giant stock its entire apparel, intimates and beauty range for the first time under one retail roof in Australia.


Victoria's Secret will open in Chadstone shopping mall by year-end - L Brands


The L Brands-owned retailer will open its debut store in Melbourne's Chadstone shopping mall -- one of Australia's most popular destinations for international retail openings and luxury brand arrivals -- and will stock Victoria's Secret's complete collection, which has been limited to underwear and fragrance previously.

For the first time, Australians will be able to shop the full assortment of Victoria’s Secret lingerie collections, including Body by Victoria, Very Sexy, Dream Angels, Bombshell, Cotton lingerie, as well as the brand’s athletic line Victoria Sport.

That's in addition to Victoria’s Secret signature scents, body care collections and Victoria’s Secret PINK, the brand's millennial range targeted at college students.

While a date hasn't yet been confirmed, it is understood an opening is slated for the latter part of this year. The opening is in partnership with lifestyle and luxury group, Valiram.

L Brands has been struggling with its physical retail footprint, announcing a 5% drop in in-store comparable sales in the first quarter.

In the same quarter, total sales rose 3% to $1.58 billion, however, profit fell almost 50% to $47.5 million.

At the time of reporting, the group said it hopes to improve physical store sales in the coming months by growing its customer database and improving its product range.

“Our stores provide us with the opportunity to personally interact with customers during nearly 400 million visits annually," said L Brands, in a statement.

“While we continue to see positive signs from newer product launches, traffic levels in stores continues to be negative. We will continue to drive traffic, engagement and conversion with performance marketing. We are testing new ideas like the catalogue we mailed this month with early encouraging customer response.”

L Brands currently operates 21 Victoria's Secret points-of-sale across Australia in cities such as Sydney, Brisbane and Melbourne, as well as inside the international and domestic terminals of major airports.

Copyright © 2024 FashionNetwork.com All rights reserved.