Very expands Everyday own brand with 900 more products

By

Nigel TAYLOR

Published
Feb 2, 2023

How successful has The Very Group’s Everyday range been? Enough to expand the collection with more than 900 new fashion and home products “following strong customer demand since it launched in summer 2022”.

The impressive expansion includes 540 new fashion products, such as casual essentials from £6, school uniform items from £5 and denim from £18.

Up to March, a further 400 new home products will be added across home accessories, bedroom furniture, textiles, dining and garden. 

The creation of the Everyday range, designed by Very’s in-house team, is a key part of the retailer’s strategy “to offer families even greater value, convenience and flexibility”.

Spanning women’s, men’s, and kids’ fashion as well as homeware, products cost an average of 20% less than the ‘V by Very’ own brand range and around 85% of items are available for £30 or less. 

Among the best-selling Everyday fashion products to date are women’s jeggings and skinny jeans, men’s T-shirts and denim, and childrenswear featuring prints and slogans.

Robbie Feather, Very Group’s retail managing director, said: “We’re proud to have created Everyday at a time when value is more important than ever to our customers. The positive response we’ve had since launch shows that we’re getting the offer right, and we’re pleased to be expanding the collection significantly across both fashion and home.

“Developing our own brand ranges will continue to play an important role in our future plans to help families get more out of life by offering the value, convenience and flexibility they need.”