VF Corp names Matt Puckett as new CFO

By

Robin Driver

Published
Apr 23, 2021

VF Corporation, the Denver, Colorado-based owner of brands including Vans, The North Face and Timberland, announced on Thursday that it has appointed company veteran Matt Puckett as executive vice president and chief financial officer.

 
In his new role, Puckett will be responsible for the financial management of all the group’s businesses. He will also join the company’s executive leadership team and will report to VF CEO Steve Rendle.
 
Pucket has worked at VF for 20 years, having joined the company as a senior accountant in 2001. Since starting with the group, the executive has served in a range of finance roles with increasing responsibility, including CFO of VF’s Sportswear Coalition, which comprised the Nautica and Kipling brands.

Following the company’s acquisition of Timberland in 2011, Puckett became the brand’s CFO, playing an essential role in its integration at VF. In 2015, he became CFO of VF International, moving to the company’s European HQ in Stabio, Switzerland, from where he oversaw the financial management of the company’s operations in the EMEA and Asia Pacific regions.
 
As of 2019, Puckett has returned to the U.S. and has been serving as VF’s VP for global financial planning and analysis.
 
“Matt’s VF career has given him a broad range of experience in all facets of financial management, and he deeply understands our company and financial model from his experience working within our brands, our business units, and across international markets,” said Rendle in a release. “Matt is a clear example of VF’s robust succession planning approach and there’s no one more qualified than him to serve in the CFO position as we pursue the next phase of the VF growth strategy.”
 
Puckett succeeds Scott Roe, who has spent 25 years at VF and has announced his retirement to pursue other opportunities. Roe will remain at VF until the end of May in order to see out the company’s fiscal year. Puckett will take on the role of CFO upon Roe’s departure.