×
67
Fashion Jobs
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
PUMA
Garment Technician Apparel
Permanent · Hong Kong
PUMA
Senior Manager Technical Material Apparel
Permanent · Hong Kong
PUMA
Senior Garment Technician
Permanent · Hong Kong
PUMA
Business Operation Executive
Permanent · Hong Kong
SHISEIDO
Manager - Retail Experience And Operations, Nars
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Manager, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Officer - Sales And Operations Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
System Analyst (Ecommerce & Integration), Information And Technology Transformation
Permanent · Hong Kong
PUMA
Junior Developer Fabric Apparel
Permanent · Hong Kong
PUMA
Junior Garment Technician (6 Months Contract)
Fixed-term · Hong Kong
SHISEIDO
Senior Officer - Sales & Operations, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Assistant Manager Product Compliance
Permanent · Hong Kong
SHISEIDO
Senior Officer - Trade Marketing, Retail Experience And Education
Permanent · Hong Kong
SHISEIDO
Senior Officer - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
SHISEIDO
Officer - Retail Experience & Operations, Nars And Bare Minerals
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Executive, Merchandising
Permanent · Hong Kong
By
Fibre2Fashion
Published
Aug 3, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US’s Highstreet and Jonathan Koon transform retail shopping into metaverse

By
Fibre2Fashion
Published
Aug 3, 2022

Jonathan Koon, entrepreneur and founder of Mostly Heard Rarely Seen 8-Bit, has teamed up with US-based Highstreet, the retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse. Mostly Heard Rarely Seen 8-Bit is a lifestyle brand for a modern-day tech kid.



This partnership between Highstreet and Jonathan Koon will act as a bridge to guide the crypto-unfamiliar customer base of leading fashion retailers into the web3 metaverse. Every Mostly Heard Rarely Seen 8-Bit physical garment in its latest collection is embedded with a redeemable NFT. To redeem the NFT, Highstreet infused a key into every 8-Bit garment in this drop via a QR code sewn into the garment. By scanning this code, the user is taken through a few steps that will digitally clone the shopper along with their purchased 8-Bit apparel into the Highstreet metaverse, it said in a release.

Once in Highstreet, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse, so they can start to explore the exclusive experiences in the digital world. Shoppers can also establish a permanent record of their ownership of this drop by minting their apparel into NFT’s, establishing a provenance and giving access to resale markets in the digital world from OpenSea to LooksRare.

The 8-Bit ‘phygital’ experience will launch at department stores and designer boutiques worldwide such as Sak’s 5th Ave, Neiman Marcus, Selfridges, Harvey Nichols, Beymen, and more, which will all carry the line in stores and via e-commerce. 

“Just like how Supreme is a lifestyle brand that represents the perspective of a skateboarder from downtown New York; 8-Bit is a lifestyle brand that represents the perspective of a modern day tech kid,” Koon said.

“With this launch, we aim to welcome more traditional, non-blockchain consumers to the web3 world. To allow consumers to experience the energy and new possibilities in web3 culture, without needing to already possess the complex knowledge of navigating web3 tech. Today, department stores around the world become the key that opens the doors to the Highstreet metaverse. Every step of the process is based on something we all already do: buying physical products we already love,” Jenny Guo, co-founder of Highstreet, said.

Copyright © 2022 Fibre2Fashion. All rights reserved.