299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Mar 27, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Under Armour to open APAC base in Hong Kong

Published
Mar 27, 2019

Sportswear brand Under Armour is setting its sights on Asia with plans to open a regional headquarters in Hong Kong this year.

Under Armour is setting its sights on Asia - Facebook: Under Armour

 
The U.S. company plans to compete in the market with premium, performance-based products as opposed to fashion-focused styles, and with the help of international, regional and local athletes, according to Chinese media reports.
 
The brand has already partnered with Chinese athlete Zhu Ting, the No. 1 female volleyball player in the world, as well as the likes of American NBA star Stephen Curry.

“What is going to be unique with us is how we think about performance in combination with looks, feel and aesthetics,” president and COO Patrik Frisk told the South China Morning Post. “It is the mindset of how are we solving problems for the athlete. We are not going to compromise on that, whereas perhaps our competition might just build something to look good because it is a trend. Time will prove us right.”

Under Armour also shared plans to open another 1,500 stores over the next five years, adding to its 1,100 global store count. Asia is expected to be home to 73 percent of those stores, more than doubling its current store count of 600 stores.

According to Euromonitor, China’s sportswear market will grow by 45 per cent from US$40.1 billion in 2018 to US$58.2 billion in 2023.
 
The Baltimore, Maryland-based company’s focus on Asia comes as the brand is also expanding operations in Latin America and Europe, and rejigs its design team. Earlier this month, the company named Kasey Jarvis as its new chief design officer, replacing Dave Dombrow. 
 
In its fourth quarter, North America sales fell 6 percent, while its international sales grew 24 percent to $395 million. 
 

Copyright © 2024 FashionNetwork.com All rights reserved.