Ulta Beauty debuts dedicated Frida Kahlo makeup collection as birthday tribute
today Jul 8, 2019
US-based Ulta Beauty has released a range of makeup items paying homage to world-famous Mexican artist Frida Kahlo, in honor of her birthday which was July 6.
Although Kahlo passed away in 1954, she remains an inspiration for many around the globe -- and, as spotted by beauty publication Allure, Ulta has now launched its own tribute in the form of a Signature Box featuring nine special makeup items dedicated to the icon.
The lineup features a 12-pan eye shadow palette, Liquid Lipstick in four shades, Frida Heart of Gold Liquid Illuminator Highlighter, Frida Perfect Cheek Duo, Frida Brow Master Palette, Frida Canvas Blurring Primer, Frida Brush Set, Frida Flower Headband, all packed perfectly into a custom Frida Cosmetic Bag -- featuring an image of the artist on a black background.
Priced between $10 USD and $30 USD, the collection is now available online via the brand's official website, and is set to launch in-stores on July 22.
Commenting on the limited-edition range, Monica Arnaudo -- senior vice president of merchandising at Ulta Beauty told Allure:
"Frida Kahlo continues to be an iconic and inspirational figure and it is such an honor to have created a collection that captures her passion, free spirit and unapologetic approach to self-expression. This collection proves that bold is beautiful and we hope it will empower our guests to express themselves with the same confidence that Frida embraced."
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