299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Apr 26, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

UK shoppers expect more tech solutions from retailers - Klarna report

Published
Apr 26, 2022

If you think your retail tech credentials are up to scratch, you may have to think again. New data from finance and payments firm Klarna reveals that UK shoppers want to integrate new technologies into their shopping experience, both online and in-store, with flexible payments and comparison services on top of their wishlist.


Puig



Klarna’s Quarterly Shopping Pulse shows 80% UK consumers believe that retailers need to continuously invest in new technologies to meet evolving consumer demands, which is more than in any of the 11 countries the survey covers. 

Half believe that frictionless payments, both in store (48%) and online (46%), should be a retailer’s top priority, as Britons are looking to save time from filling out lengthy checkout forms and standing in queues. 

Next on the wishlist for innovations are technologies that provide better personalised services, such as digital recognition, and product recommendations. The younger generations are also keen on virtual and augmented reality technology such as virtual stores and dressing rooms, with 40% of Millennials thinking online retailers need to invest in these technologies. 

Other key findings from the report show 57% of UK shoppers would prefer to do all of their shopping online if they had to choose. The UK is the only country where consumers would choose online shopping, as in all other countries the majority would choose physical stores. 

The great majority of UK shoppers think that they'll get a lower price (76%), they’ll find a wider assortment of products (74%) and they’ll save more time (78%) when shopping online. 

Shoppers look for inspiration and product information mainly on search engines like Google (42%) and prefer to start their shopping journey in online stores (41%) than in physical stores (32%). 

Some 32% bought an item after seeing it on social media during Q1. Among those that bought something, 50% did it directly from the social media platform. 

Tiktok (41%) and Instagram (53%) are the most popular social media platforms to shop from for Gen Z’ers, while Instagram (52%) and Facebook (49%) are the most popular among Millennials. Facebook is also the most popular for the Gen X’ers (61%) and Baby Boomers (78%) that bought something after seeing it on social media. 

Viveka Söderbäck, Consumer Trend Expert at Klarna, said: “UK shoppers are tech savvy and their online shopping preference currently ranks ahead of all the other countries in our report. 

“Britons crave digitalisation and expect retailers to invest in new technology that gives them a better shopping experience, especially when it comes to faster checkouts and frictionless payments”.

Copyright © 2024 FashionNetwork.com All rights reserved.