299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
By
Fibre2Fashion
Published
Feb 13, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

US athletic footwear sales grow 2% in 2017

By
Fibre2Fashion
Published
Feb 13, 2018

The US athletic footwear sector grew by 2 per cent last year, generating $19.6 billion in sales, according to The NPD Group. Unit sales grew by 2 per cent and average selling price remained flat, at $58.16. The women’s market grew the fastest, with sales up by 5 per cent over 2016. Men’s footwear grew its sales by 1 per cent, as did the kids’ market.


Skechers, facebook



While promotions helped drive sales in 2017 and the product mix kept the average selling price flat, it was a double-edged sword for the industry, as its performance was not as healthy as in more recent years, said Matt Powell, senior industry advisor, sports, at global information company.

“Brands and retailers need to change their course of action to achieve long-term growth. Adopting solutions in their marketing and product development will give the industry an important boost in 2018, and set it on the right track moving forward,” a company press release quoted Powell as saying.

Sport leisure is now the largest category in athletic footwear, capturing $9.6 billion in sales in 2017 and growing by 17 per cent, while performance sales declined 10 per cent to $7.4 billion, a rate that has accelerated for the last two years. Running shoe sales declined by 7 per cent and training sales were down 15 per cent.

Nike/Brand Jordan, Adidas, Skechers, Under Armour and New Balance were the top-selling brands based on dollar sales in 2017.

Adidas was the fastest-growing player in the market overall, growing its sales by over 50 per cent. While the list of top 10 selling shoes was dominated by Nike and Brand Jordan, Adidas had two shoes on that list this year — Superstar and Tubular Shadow.

Looking at the quarterly performance, the industry’s sales generated during the third and fourth quarters of the year were almost the same, as both coincide with key seasons for the industry: back-to-school and holiday. Impacted by price promotions, the fourth quarter of 2017 grew 4 per cent compared to that same period in 2016.

Copyright © 2024 Fibre2Fashion. All rights reserved.