UK's Lazul launches at Saks in LA, Miami and NYC

By

Cajsa Lykke Carlson

Published
Jan 12, 2015

London-based luxury swim and resort wear brand Lazul has launched in Saks in LA, Miami and New York. The label was founded by Nina Deckers, whose family has a 30-year heritage as one of the leading manufacturers of luxury swim and resort wear in Europe.

The brand has experienced quite the success over the last two years, launching exclusively in Harrods in 2012 and now stocked in Selfridges, Browns, Harvey Nichols, Neiman Marcus and Barneys.

All Lazul products are 100% made in Europe and designed to easily transit from beachwear to dinner or partywear. The clothes are inspired by the 1970s, which is evident in the free-flowing silhouettes and free-spirited designs.

Lazul also seems to be attracting some big-name fans, including supermodel Kate Moss, who was recently seen wearing the brand on her New Year's break in Trancoso, Brazil, not to mention twice in Ibiza last year.