Tyler, The Creator and Lacoste collaborate on a retro-inspired capsule collection

The label known for its crocodile logo has announced the launch of "Lacoste x Golf le Fleur," its collaboration with American musician and designer Tyler, The Creator. The designs will be on sale from July 17 in selected stores and online at  www.lacoste.com.

After collaborating with Converse, multifaceted artist Tyler, the Creator is again showing his interest in urban, sporty brands in a collection with Lacoste. The "Lacoste x Golf le Fleur" capsule blends the sporty tennis references of Lacoste with the anticonformist pop style of the American rapper and designer. The association is brought together with retro-inspired details.

The collection contains 16 pieces of ready-to-wear and accessories, all reinterpretations of classic Lacoste styles. While some of the cuts and materials carry a retro vibe, it's really the color palette which calls to mind the tennis scene of the '80s. The colors have evocative names such as "mascarpone" for a creamy white, "litchi" for a dusty rose, and "geode" for a beige tone.

The collection gives pride of place to short-sleeved polo shirts, t-shirts, sweatpants, shorts, and even bucket hats. A varsity jacket and tracksuit round out the capsule. In a last -- but definitely not least -- detail, the iconic Lacoste crocodile holds an embroidered poppy in its teeth.   

The "Lacoste x Golf le Fleur" capsule collection can be found starting July 17th in Lacoste boutiques, an international selection of concept stores, and in the brand's e-shop.