Topshop’s beauty range lands on Zalando

By

Barbara Santamaria

Published
Jun 28, 2019

Less than a month since narrowly avoiding collapse, Arcadia has expanded its partnership with ecommerce giant Zalando to distribute Topshop’s beauty range through a dedicated digital shop.

The British group led by Philip Green is on a mission to restructure the business to better meet the growing demands of its tech-savvy customers.

The extended partnership with Zalando will allow it to sell 205 Topshop beauty products to online customers in eight different international markets, significantly increasing the brand’s online reach.

Zalando has stocked Topshop and Topman’s fashion ranges since 2014.

“We are excited to expand this partnership by becoming Topshop’s partner for beauty products,” said Pamela Wade-Lehman, head of beauty at Zalando, about the latest news.

“For the launch of Topshop Beauty on Zalando, we are starting with 205 make-up products in eight beauty markets. This marks an important step on our journey of becoming the one-stop destination for fashion and beauty, providing our customers with a complete shopping experience from head to toe.”

Paul Price, CEO of Topshop and Topman, added: “We’re delighted to build on our strong relationship with Zalando with the launch of Topshop Beauty.

“Zalando will be the first European partner to offer customers a Topshop fashion and beauty offering in one destination."

The online expansion coincides with Arcadia’s plans to close 50 stores across the UK, 11 Topshop and Topman stores in the US, and two Topshop locations in Ireland.

The retailer’s seven CVA proposals were approved by creditors on 12 June after they were revised to offer landlords a better deal. They will allow the group to renegotiate rents at 194 stores in a bid to cut costs.