Tomorrow invests in Molly Molloy and Lucinda Chambers' Colville

By

Sandra Halliday

Published
Sep 25, 2020

Tomorrow Ltd, the London-based brand consultancy, has announced a major new link-up with Colville, the two-year-old brand founded by former Marni design director Molly Molloy and ex-British Vogue fashion director Lucinda Chambers.

Their Milan-based label, which produces ready-to-wear, accessories and homewares, has received a “significant” equity investment from Tomorrow, which will now act as its Global Licensing partner.

Colville is an interesting label as it’s more than just a brand launched by two creatives. It’s as much a collective of designers who work with a network of regular collaborators and project partners, a fact that was obviously appealing to Tomorrow.

The company said the two will be working together across all areas of the Tomorrow Platform – from sales and distribution, marketing and content production, manufacturing, and retail, as well as providing overall support on strategy, operations, and delivery. Tomorrow Consulting will also work closely with Colville to advise on collabs and additional future partnerships.  

Colville was founded in 2018 as “a unique collective of the two distinct personal points of view, as well as their wide circle of collaborators, who come together with a synergy and a shared passion”.

Tomorrow’s co-founder and Chief Revenue Officer Giancarlo Simiri said that the brand “has real substance that comes from the combination of the distinctive characters involved. They have a unique ability to create product that comes straight from their heart and soul. At our first meeting, I had that instant punch-in-the-gut feeling, and we are very proud to be working together.”

And Tomorrow CEO Stefano Martinetto added that Molloy and Chambers “are passionate about working with a strong sense of responsibility in the industry and across all that they do – the partners they work with, the materials used in the collections, and the way they behave as a brand. There was immediately a feeling of a mirroring of spirit between Colville and Tomorrow. Colville’s creativity, energy, and passion are aligned with Tomorrow’s mission to support and champion entrepreneurial creativity.” 

Tomorrow Ltd is a multi-service business development platform for fashion brands that helps those brands “to develop and achieve sustainable growth through a fully integrated service offering”. It was founded in 2008 and as well as its HQ in London, it has offices and showrooms in Milan, Paris, New York and Hong Kong. 

Led by Martinetto and Simiri, back in May it announced a “360-degree” partnership with Italian ready-to-wear brand No21 and last year celebrity US fashion consultant Julie Gilhart merged her company with it. Tomorrow also backed French label Coperni’s relaunch in 2019 and other labels it works with include A-Cold-Wall, Ader Error, Ambush, Facetasm, and Sunnei.