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Fashion Jobs
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Supervisor / Assistant Sales Supervisor (Fmcg)
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Retail Operations Manager (Station in Kuala Lumpur, Malaysia)
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Assistant Visual Merchandising Manager
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Sales Manager (Printing/Paper Packaging)
Permanent · TIJUANA
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Contract Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager - Apparel And Sports Goods (Station in Shanghai, Prc)
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Garment Technician - Lingerie
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Sales Manager/ Sales Executive
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Quality Manager
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Omnichannel Strategy & Innovation, Digital Shared Services
Permanent · Hong Kong
SHISEIDO
Officer - HR Operations, Human Resources
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Executive
Permanent · CLEARWATER
TRIUMPH
Brand Merchandising Manager
Permanent · KOWLOON BAY
BESTEAM PERSONNEL CONSULTANCY LTD.
Marketing Executive / Marketing Supervisor / Assistant Marketing Manager
Permanent · CLEARWATER
By
AFP-Relaxnews
Published
Oct 7, 2021
Reading time
3 minutes
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The next fashion trend is clothes that don't exist

By
AFP-Relaxnews
Published
Oct 7, 2021

The online metaverse is coming and if we're going to be spending more time in virtual worlds, there's one crucial question: What are you going to wear?


The Fabricant's Iridescence dress



"When I first started talking about this, my friends were like, 'What are you talking about?'" said 27-year-old Daniella Loftus.

"But my 14-year-old cousins understood it immediately."

For many, the idea of buying clothes that don't exist is a conceptual leap too far.

But emerging digital fashion stores are tapping into a growing market -- not actual clothes but digitally generated outfits that stores simply photoshop onto a customer's photos or videos to be posted onto Instagram and elsewhere.

Soon they are likely to become a way to dress your avatar when interacting in online games and meeting places, all potentially while reclining in sweat pants in your own home.

British influencer Loftus sees so much potential that last month she gave up her job with a fashion consultancy to devote herself full-time to her website, This Outfit Does Not Exist.

Her Instagram shows the potential of virtual clothing that doesn't need to obey the laws of physics -- from a shimmering silver liquid pant suit with tentacles, to a wobbling pink creation with lasers firing out of her bustier.

"Digital is coming to overtake physical. Kids are asking each other: 'What skin did you have in this game yesterday?'" said Loftus.

- Eye-catching -



Isabelle Boemeke, a Brazilian model and influencer, is already an avid buyer of digital outfits.

Online, she is known as Isodope and merges high fashion with a serious commitment to clean energy and environmental activism.

Her other-worldly style fits neatly with her message.

"I wanted to do something very eye-catching and bold. If my videos featured me wearing a T-shirt and jeans, they wouldn't have the same appeal," Boemeke told AFP.

"Models nowadays have the freedom to share more about their personal lives and personalities. I'm a big nerd and I love expressing myself in different ways through fashion or makeup."

That's the demand, so the supply is coming fast.

Outfits on digital fashion store DressX range from $25 hats to strange jellyfish-like dresses for hundreds of dollars.

"Every brand in the future will be on board with digital fashion," said DressX co-founder Daria Shapovalova.

Its own research says 15 percent of customers are doing so for Instagram posts, and almost a quarter found it satisfied their need for a new item of clothing.

"You don't necessarily need physicality to experience the thrill of wearing an extraordinary garment," said Michaela Larosse, of The Fabricant, which sold the first ever digital-only dress in May 2019 for $9,500.

"We will all have a digital self, we'll have an avatar and you'll be able to communicate something about yourself, who you are, what you're interested in, through the iteration of your avatar."

- Reducing waste -



Environmental concerns are also key to their appeal.

The traditional fashion industry is one of the biggest pollutants and waste generators on the planet -- a point made by Extinction Rebellion protesters who stormed the Louis Vuitton catwalk in Paris on Tuesday.

"I know many women who buy an outfit, wear it once for a single photo and never again," said Boemeke.

"They could reduce consumption and waste by using digital fashion for a few of those posts."

The pandemic was an obvious accelerator for these businesses.

"People were stuck at home with nothing to do. They had nowhere to wear those beautiful clothes," said Loftus.

She is clear that digital fashion is not yet for everyone -- and may never be.

"I don't know if a lot of the people who do this stuff online actually want to meet people in person. I think that a lot of their needs and desires can be satisfied online," said Loftus.

It may also prove a great leveller -- a way for anti-social people to (almost literally) shed their skin and adopt another.

"You might be an accountant with a wife, kids, and you're happy being quite mundane in real life, but then the way you want to express yourself in these virtual worlds is totally different," she said.
 

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