AFP
Cassidy STEPHENS
Nov 2, 2022
2 minutes
The Beaumanoir group has finalized the purchase of Sarenza from Monoprix
AFP
Cassidy STEPHENS
Nov 2, 2022
The French ready-to-wear group Beaumanoir, based in Brittany, announced on Wednesday that it has bought the French e-tailer Sarenza from Monoprix, a subsidiary of the Casino group. With this acquisition it intends to develop its online shopping offer.
"The acquisition of Sarenza complements the group's know-how," said Roland Beaumanoir, founder in 1981 and CEO of the group, in a statement. "Thanks to the possible synergies with our other brands, we now have all the keys in hand to make Sarenza an essential e-commerce platform for French footwear and ready-to-wear."
Beaumanoir, which claims €2.1 billion in sales in 2022 and 13,000 employees worldwide, manages 2,400 points of sale, including Cache Cache, Bréal, Bonobo, Morgan and Caroll stores.
The amount of the purchase was not disclosed but while announcing its half-yearly results in July, Casino declared to have "27 million euros in signed or secured disposals including Sarenza and real estate."
Sarenza, specializing in the online sale of shoes and clothing, had been bought in 2018 by Monoprix, one of the Casino group's brands.
In April, Sarenza said to FashionNetwork.com it had exceeded its levels of 2019 activity, when the company was close to 200 million euros in sales. It refocused on the French market, that represents 70% of its sales, and aimed to "return to profitable growth," according to the same article.
Beaumanoir's brands "will be able to benefit greatly from Sarenza's influence on the e-commerce market and Sarenza will be able to benefit from a powerful physical network for its deliveries. And at the same time our knowledge of the market and our know-how in logistics will also benefit Sarenza", assured the CEO of the Beaumanoir group, Jérôme Drianno.
Beaumanoir, in addition to its distribution activity, owns a logistics subsidiary called C-Log and says it has "developed an ebusiness activity with Korben", a service provider for the development and strategy of online businesses.
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