Sustainability and innovation to take center stage at Curve New York

By

Robin Driver

Published
Jan 29, 2020

Curve New York, the largest trade show in North America dedicated to lingerie, intimates, loungewear and swimwear is set to return to the Big Apple this February, bringing more than 300 leading intimates brands with it as it shines a spotlight on sustainability, innovation and fresh talent.

 
Taking place at New York’s Javits Center, this February’s edition of the Eurovet Americas-run trade fair will see the launch of Exposed, Interfiliere Lab and The German Pavilion, three new shows-within-a-show.
 
First launched at Eurovet’s Parisian lingerie show, Exposed is making its New York debut this season. “A curated show focused on cutting edge independent brands,” an invitation to Exposed is a hot ticket for emerging and creative lingerie labels. The show runs pop-up shops in Parisian department store Galeries Lafayatte and also features its exhibitors’ products on its e-commerce platform.

The 20 brands chosen to take part in Exposed’s NYC debut have all previously exhibited at the show’s global editions and include Isoceles Lingerie, The Underargument, Le Petit Trou, Rossell England, Studio Pia, Undress Code and MilaKrasna.
 
Interfiliere Lab, on the other hand, will present some of the latest textile and sourcing innovations in the intimate apparel industry and will be laying a particular emphasis on sustainability for its first appearance at Curve New York. 
 
Exhibitors at the Lab will include Solstiss, which is releasing a cotton lace range, Iluna, which uses recycled polyester and nylon yarns in its products, and Billion Textile, whose recycled nylon and polyester textiles are produced with zero water usage.
 
“The lingerie, intimates and swimwear industries, perhaps more than any other apparel category, are constantly investing in innovation, fit and anticipating customer desires,” commented Eurovet Americas and Curve CEO Raphael Camp in a release. “As sustainability and ethical manufacturing are rising in importance for consumers, the intimates industry has responded in record time and is leading in inspiring ways.”
 
Finally, The German Pavilion is the result of a collaboration with the Gesamtmasche, the German Ministry of Lingerie, Knitwear and Fabrics. The architecturally conceived space looks to foster business partnerships between German brands and U.S.-based companies. Exhibitors will include brands like Ulla Popken, Medima, Naturana, Falke, Anita and Susa.
 
As always, Curve will also be hosting a series of educational presentations and panels. Program highlights include “Lingerie aka The Business of Enjoyment” with industry tastemaker Jos Berry, and the “Intimate Apparel Retail: Success and Sustainability” panel moderated by underwear educator Kimmay Caldwell, as well as a keynote session entitled “Modernizing the Customer Experience to Maximize Sales.”
 
Caldwell and other influencers will also be leading in-depth social media workshops, while the trade fair’s newest brands will have the chance to present live on the show floor during the Curve Pitch Off on Sunday, February 2.
 
Curve New York runs February 2-4, 2020, at the Javits Center.