×
62
Fashion Jobs
I.T.
Senior Buyer - Bape
Permanent · Hong Kong
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
ESTÉE LAUDER COMPANIES
Field Visual Merchandizing Manager, tr hk/mc/tw
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Manager, Travel Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Executive, tr hk/mc/tw
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Finance Manager - Retail Group
Permanent · Hong Kong
CONNECTEDGROUP LTD
Head of 3d Development (Garment)
Permanent · HONG KONG
CONNECTEDGROUP LTD
Sourcing Specialist (Trims &Amp; Packaging) (eu Buying Office)
Permanent · HONG KONG

Strong Black Friday hurt rest of Christmas for struggling retailers says GlobalData

Published
Jan 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The full line-up of Christmas trading statements may not yet have been released, but plenty have already come out and it’s clear that Black Friday’s success could have dealt a crushing blow to Christmas trading overall.


Christmas shopping was a disappointment last year


On Friday, research and analysis firm GlobalData issued its Black Friday in the UK 2019 report and said that “although a number of retailers reported strong sales growth over the Black Friday period in a heavily promotional Q4, this was not enough to boost performance for struggling retailers over the crucial Christmas trading period.”

It looks like Black Friday itself could have been part of the reason for this with more consumers participating in last year’s shopping fest than ever, despite widespread talk of ‘Black Friday fatigue’ before the event. Some 55.8% of UK shoppers bought a discounted item during the period, up 3.1 ppts versus 2018, “making the most of a heavily promotional retail environment”.

The analysts also said that “economic uncertainty and a pre-Christmas election did not distract shoppers from searching for deals, as the occasion offered the chance to save money on buying presents in the lead-up to Christmas, especially important in 2019 for perhaps a greater number of shoppers due to constrained disposable income”.

It seems that shoppers delayed some purchases and brought others forward to take advantage of the deals but GlobalData’s Emily Salter said this meant that overall, “the event generated no incremental spend to boost retailers’ revenue in the Christmas trading period.”

It’s interesting to see just how Black Friday affected shopper behaviour too as it appears that 45.1% of consumers who shopped the event had delayed buying items (a 4.4 ppt rise versus 2018).

This led to impressive sales rise in some cases with Boohoo, John Lewis and Mountain Warehouse all recording strong increases for the event.

But it also meant the so-called Golden Quarter as a whole was weak and demand for discounted bargains post-Christmas was suppressed. 

Big names that saw slower sell-through of clearance sale stock after Christmas included Next and John Lewis “as the prolific promotions in 2019 may have led to discounting fatigue among shoppers”.

Copyright © 2020 FashionNetwork.com All rights reserved.