Stitch Fix names Sharon Chiarella chief product officer

By

Jennifer Braun

Published
Mar 24, 2021

San Francisco-based fashion subscription service Stitch Fix, Inc. announced on Tuesday the appointment of Sharon Chiarella as chief product officer. 

Chiarella will officially join the company on March 29, 2021 and will report to Stitch Fix president Elizabeth Spaulding.

She joins Stitch Fix from Amazon, where she oversaw its customer reviews, deals, gifting, wish list, and other customer experience-driven innovations, as vice president of community shopping. She is also credited for spearheading some of the company's most innovative customer experience features, including customer videos and Q&A, as well as social shopping experiences like chat within Prime Video watch parties.

In her new role at Stitch Fix, Chiarella will lead the Product & Experience organization which includes the product, design and technical teams that are helping to drive the evolution of Stitch Fix's model of personalization and convenience. 

"We are thrilled to welcome Sharon to Stitch Fix, and we know that her deep technical talent and incredible experience building highly effective, beloved consumer experiences at scale will be a huge asset to our business today, and as we reimagine shopping for everyone," said Spaulding.

”We are very confident about the opportunity ahead for Stitch Fix, and our unique personalization platform. This is just the beginning for Stitch Fix, and bringing talent like Sharon into our team is a great endorsement for our approach, and speaks to the strength of our vision.”

Earlier this month, Stitch Fix reported Q2 net sales of $504.1 million, increasing 12 percent year over year from $451.8 million, though net revenue per active client fell 7 percent year over year to $467.

For the full fiscal year, the company is predicting revenue growth of between 18 and 20 percent. 

"I am so excited to join Stitch Fix at a time when the retail industry has seen a fundamental shift in the way consumers shop," said Chiarella. 

"With the ten-plus years Stitch Fix has invested in building technologies that drive a deeply personalized shopping experience, it is uniquely positioned to capitalize on this moment and make online shopping an even more curated, convenient and delightful experience in a discovery-led ecosystem. I can't wait to bring my experience scaling accessible and radically convenient consumer shopping experiences to Stitch Fix and help drive the next chapter of growth."