Stevies by Steve Madden arrives in Mexico

By

Francelia Rodriguez Ceballos

Published
Dec 10, 2015

Steve Madden surprised the fashion world in July when it announced that the designer’s 7-year-old daughter Stevie would design a shoe collection for girls. The range, called Stevies, is now arriving Mexico thanks to a partnership with department store chain Liverpool.

The collection comes in 30 styles, each featuring a playful social media-inspired name such as #playdate, #LOL, #fashionista, o #cowgirlife.

Stevies was initially launched earlier this year with an exclusive collaboration with Target, marking the retailer’s first fashion collection designed by a minor. The range of flats, sneakers and boots were priced from $22 to $37.

Steve Madden has 160 stores worldwide, and 4 online shops.