Skechers names Amanda Kloots footwear and apparel ambassador

By

Jennifer Braun

Published
Jan 16, 2022

Global lifestyle and performance brand Skechers announced on Friday a new partnership with television personality, dancer and fitness entrepreneur Amanda Kloots as a brand ambassador. 

As part of the partnership, the co-host of the Emmy Award-winning talk show 'The Talk' will appear in a multi-platform campaign supporting the brand’s footwear and apparel offering throughout North America.

Kloots is a former Broadway dancer and Radio City Rockette, with over 17 years of stage, film and television experience. In 2016, Kloots launched the fitness brand AK!, which features jump ropes and dance mixed with cross training to create a unique full-body workout. 

Most recently, she released her memoir, the New York Times bestseller 'Live Your Life: My Story of Loving and Losing Nick Cordero'. She also competed on the 30th season of 'Dancing with The Stars'.

“As a mom and businesswoman, I’m grateful for how comfortable Skechers are so I can focus on my day—and the fact that they offer the total package with shoes and apparel makes this brand a perfect fit for my active lifestyle,” said Kloots. 

“Through my years of dancing and training, I’ve learned how important it is to treat your body well—which is why I’m thrilled to represent their comfort technology offerings. These collections, including Max Cushioning for my first campaign, are so incredible, they feel like they were designed just for me—and I’m excited to share that experience with women everywhere.”

She joins the company’s team of renowned ambassadors including fellow fitness guru Brooke Burke and NASCAR legend Rusty Wallace, as well as a slate of athletic icons such as Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, and more. 

The company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 4,170 company- and third-party-owned retail stores and e-commerce websites. 

Skechers reported sales of $1.55 billion in the third quarter of 2021, up 19.2 percent compared to $1.30 billion in the same period in the previous year. Net earnings for the quarter were $103.1 million.