Siwy names Jimmy Taverniti Creative Director

By

Obi Anyanwu

Published
Aug 16, 2015

Siwy, a Los Angeles-based denim brand, announced the appointment of Jimmy Taverniti as Creative Director. The Siwy SS16 collection will be Taverniti’s debut with the brand.

 
Designer, Jimmy Taverniti launched an exclusive denim collection, “Taverniti So Jeans” in 2004 that exhibited a vintage flair. As Creative Director of Siwy, he will oversee the design process and apply his feminine, vintage chic design sensibilities to the brand.
 
“This is a great opportunity for me to work with Siwy and their team of denim experts. Their respect for their workers, using environmental friendly washes, and the belief in luxury craft are completely in sync with mine,” said Taverniti.

Alain LaFourcade, COO of Siwy added, “We are excited to have a man who really can create something that’s never existed.”
 
Siwy launched in Spring 2005 and quickly developed a following from celebrities including Kate Moss, Sienna Miller, Nicole Richie, Selma Blair, Rachel Bilson and others.