×
142
Fashion Jobs
FOREO
Business Development Manager – Asia/SEA/Nea
Permanent · Hong Kong
SUPERDRY
Wholesale Business Analyst
Permanent · HONG KONG
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
L'OREAL GROUP
Group Product Manager
Permanent · Hong Kong
LEVI'S
Manager - Global Logistics Operations
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
H&M
Sales Advisor Full Time-又一城店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-尖沙咀新港中心店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-沙田新城市廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-荃灣廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-銅鑼灣恆隆中心店
Permanent · HONG KONG
H&M
Sales Advisor Part Time-太古城中心店
Permanent · HONG KONG
H&M
Sales Advisor Part Time- 赤柱美麗樓店
Permanent · HONG KONG
H&M
h & m Sales Advisor Full Time
Permanent · HONG KONG
H&M
h & m Sales Advisor Part Time
Permanent · HONG KONG
LOVISA
Store Managers - New Stores Opening Soon
Permanent · HONG KONG
By
EFE
Translated by
Barbara Santamaria
Published
Mar 6, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sidney Toledano’s daughter launches shoe brand

By
EFE
Translated by
Barbara Santamaria
Published
Mar 6, 2019

Julia Toledano has ventured into the world of design away from the brands and businesses led by her father Sidney Toledano, who is one of the Spain’s most renowned figures in the luxury sector. He led Dior for 20 years, and is now chairman of the LVMH Fashion Group, which owns brands including Givenchy, Loewe and Céline.


The brand's debut Autumn Winter 2019 collection - Nodaleto


Julia Toledano has made her design debut with her own footwear brand, Nodaleto, inspired by her Spanish and Moroccan roots. The label follows a strategy embraced by brands such as Spanish-British shoe label Miista and German brand Aeydé, which have gained a strong social media following by showcasing their striking, comfortable designs made locally.

“My father has followed the project from afar. I don’t want to sound hard, but I didn’t want him to be involved,” the designer said in an interview with Efe.

Toledano, who has become a well-known figure in the industry for attending fashion shows with her father and friends, was a journalist until two years ago, when she decided to study fashion design in London and then travel to Italy to learn the craft of shoemaking.

“I have an understanding about product [thanks] to my family, that is why I decided to make the shoes in Venice, Italy. Since I was a little girl I have known that Italy represents luxury, and it was important to me to contribute the know-how I have gained during my life,” she adds.

According to Toledano, her father (born in Casablanca in 1951) gave his blessing only once the project was completed. The brand has been in the works for a year in partnership with Olivier Leone, artistic director.

The first collection, set to go on sale online and in selected stores in Paris, such as the famous Bon Marché Rive Gauche, in the coming months, will introduce Nodaleto’s aesthetic: block heels for everyday wear, square toes and a '70s look.

“The goal is to sell online but also in physical stores, because the brand’s spirit and universe are very important to us and they cannot be fully conveyed online. However, our identity will focus strongly on social media,” she adds.

Leather ankle boots, flat mules with metallic heel spurs in white, brown and especially orange shades - Nodaleto’s signature colour in reference to Andalucia - are part of the debut range.

According to its founder, the brand’s warmth is represented by conveying the essence of her family’s roots: Morocco, Spain and the south of France.

“I think it was very important to us. My grandfather always spoke Spanish at home. As a child, I remember him as a tale of transmission of values and culture. This has joined my obsession with the '70s and architecture in the new brand,” she says.

Currently, after a presentation in Paris, Nodaleto has attracted a thousand followers on Instagram, supported by veteran French fashion journalist Sophie Fontanel, who has worn several models, and fashion influencer Gala Gonzalez.

 

© EFE 2022. Está expresamente prohibida la redistribución y la redifusión de todo o parte de los contenidos de los servicios de Efe, sin previo y expreso consentimiento de la Agencia EFE S.A.